It's been over a year since our last lingerie bloggers list, and the lingerie blogosphere, like the rest of the internet, has changed a great deal. Most lingerie blogs reside on Instagram now. While a very few are also hosted on sites like Tumblr, by and large, the brief halcyon days of long-form lingerie blogging are at an end.
In an era that's preoccupied with shorter, disappearing, unsearchable content (Instagram, Snapchat, et. al), the idea of a having a stationary lingerie blog can seem a little old-fashioned. Who needs words anymore? Or reviews? Or lookbooks? It can feel a bit like going against the tide to invest resources in SEO and content and image-tagging when none of those things are as glamorous (or, frequently, as lucrative) as building out an Instagram following.
However, I believe there's still a place for long-form content. More importantly, I believe there's still value in having a hub, a corner of the internet you can call your own, that can't be taken away due to an errant nipple or bit of a bottom cheek. And as more and more social platforms move to an advertiser-prioritized model, I believe having a place where your fans can easily find you, sans algorithm, will become more necessary than ever before.
But that's enough of my thoughts on the future of the internet. Because, honestly, who knows how things will turn out? Instead, I'd like to talk a little bit about the blogs I'm featuring this year.
This is a new class of lingerie bloggers, even if their blogs have been around for a couple of years. Their lingerie blogs have come up in an era where Facebook and Instagram and brand collaborations and review samples and even the thought of lingerie blogging at all was always normal. As a result, these bloggers are pushing the medium into new places. Many of their blogs are also exercises in art and self-portraiture, as opposed to being solely news sources. I love that because lingerie is a very personal item and so it pairs well with a more personal story.
More than anything, as my own 10 year blogaversary looms, I'm happy that people are still willing to join the ranks of lingerie bloggers. Lingerie blogging is a bit of an odd duck. We don't have the reach, the pull, the magnetism, or the influence of beauty bloggers and fashion bloggers. Our niche is very much tucked away and our industry largely seems to think of blogs as a "necessary evil" as opposed to partners in bringing their collections to new audiences and helping to tell their stories. But I'm getting a little maudlin now. Suffice to say, I am thrilled that there are still enough new people starting blogs to create a list like this. And I hope you'll visit these bloggers and support them throughout 2018.
A bilingual French-English blog, Place de la Dentelle reviews small back/large cup bras from a variety of brands. They also compile fun (and classically French) fashion features like lingerie inspired by Marie Antoinette.
Founded by pinup model Holly Harlott, Bustles & Bullets features stunning photos of the author as well as equally gorgeous lookbooks from some of our favorite brands. Holly also focuses often on Canadian lingerie designers, a refreshing change from more US- and UK-centric blogs.
I've followed Estelle on Twitter for ages now, so I was delighted when this queer lingerie blogger decided to take their incredible sense of style to a blog format. You might also remember Estelle from her guest post for TLA last year about taking your own lingerie photos.
A UK-based lingerie blog, "Big Cup, Little Cup" features a small band, small bust blogger as well as a small band, larger bust blogger along with lookbook features, trend reports and the like. Lately, however, I've been more into the blog's more specialist content, like this article on lingerie brands for people with disabilities.
Like a lot of you, I enjoy reading reviews of luxury brands before shelling out my hard-earned cash. I also appreciate when bloggers actively disclose whether something is a sample or a personal purchase. And Cassie, the blogger behind The Lingerie Raven, does both. This is a blog that's made it into my regular rotation.
A very new blog, I am so enamored of Wishful Inking that they're one of the reasons I felt compelled to make a lingerie bloggers to follow list for 2018. Though I'm not an artist, i do believe beautiful lingerie can be art, and Wishful Inking's interpretation of these pieces shows that quality to full display. This is a blogger I definitely want to see more from this year.
One of a very, very few plus-sized lingerie blogs, I felt I had to update this article once someone informed me of Linz's site. Having another blogger dedicated to plus size lingerie reviews and fit information is so important, and I'm glad this site exists.
And this makes eight! Founded and run by a former TLA columnist, Marianne Faulkner, of the world-famous Dark Garden and also proprietrix of her own corset label, Pop Antique, The Daily Waist focuses on all things corsetry-related. Whether you're brand-new to corsets or simply looking for an expert's opinion, this is the place.